Ed Hardy is founded by the former Von Dutch brand designer Chris Ting Christian in 2004. And he bought the tattoo copyright of the godfather of Don Ed Hardy. Then he uses the East Tattoo colors into the design and becomes a streets fashion brand. Chris Ting Christian is known as the “King of Jeans”. He introduces Don Ed Hardy tattoo art into the legendary figures to lead fashion, while printing the retro punk elements and street culture, re-define the “Street Fashion”, making the Ed Hardy be one of the very American spirit brands.
Ed Hardy is known for its design of bold streets fashion trend. The post-pockets of jeans are decorated with full-color embroidery or crystal, tiger or rose patterns printed on sexy swimsuits, even print butterflies and bulldog tattoo designs on shelves and children’s clothes. Ed Hardy is not only loved by most young people, but also a lot of popular Hollywood stars.
Britney Spears, Paris Hilton, David Beckham, Evan McGregor, Usher… in New York Ed Hardy has a collection of many photos of popular Hollywood stars who wear Ed Hardy, and most photos are Madonna’s. In 2008, Ed Hardy invited the King of Pop, Michael Jackson, to co-operate the new fashion, which caused a sensation.
Ed Hardy often use embroidery, washing, splash-ink and other techniques, creating a feeling of decadence and extravagant, combined with the eagle of Tattoo master handwriting, tiger skeletons, demons, daggers, and nudes, etc. tattoo designs, making a series of fashion trends. At the same time, Ed Hardy also has a strong Japanese flavor of the carp, a dragon and the tiger totem, dogs and squirrels and other relatively new breed of cartoon images, once the introduction releasing will be adored by the masses. The single best-selling item is a colorful, printed Ed Hardy slogan “Love Kills Slowly” T-shirt and the hat dotted with glittering jewels match with the T shirt. The T-shirts and hats are priced more than 100 U.S. dollars.
There are many stars who like Ed Hardy in Asia, such as Rain, BoA, Lee Min-rain, Jolin have dressed Ed Hardy debut, Lee-hom wang wearing a Top Tiger Crystal Mesh cap in “Heroes of” album which is Ed Hardy merchandise.
It can be said the superb experience in design and color composition of Ed Hardy, make simple T-Shirt has become enjoyable, and Ed Hardy products are various, and it even launch energy drink, people look forward to changing Ed Hardy make its future more bright.
Ed Hardy has stores in the Americas, Europe, Asia and the Middle East. The brand value of Ed Hardy estimated close to 10 million dollars in 2009.
Maybe this year Ed hardy clothing would be my top choice when choosing Christmas gifts for my families and friends.
