Bookmark and Share

Archive for September, 2009

The downfall of Ed Hardy

September 11th, 2009

Ed Hardy became a hit years back with their trademark vintage tattoo designs on t-shirts, about the same time the skull trend took off. I think teens and young adults latched onto the trend feeling a little more rocker, edgy, or risky. Within the last couple years, Ed Hardy has been everywhere. Shirts, t-shirts, shoes, hats, belts, and handbags can be found at about every department store and the t-shirts even pop up at discount retailer chains such as Marshall’s and T.J. Maxx. Ed Hardy designs can even be found on lighters and shot glasses.

ed hardy The downfall of Ed Hardy

Everyone has been seen wearing the ed hardy shirts including every pre-pubescent teen and ‘Guido’ on the jersey shore, and scores of v.i.p. club wanna-be types. A common pop- culture slang term for proud wearers of blinged Ed Hardy shirts would be the ‘douche bag’ . I even saw an older gentleman wearing Ed Hardy at a gas station. I wondered if he picked up the t-shirt from his son’s laundry, and if he had any idea what it was about. Perhaps he was in the midst of mid-life crisis and like many was trying to look young, hip, and hardcore.

Celebrity endorsement has had a major role in the success of Ed Hardy. Many celebrities have been seen wearing the brand. Britney Spears, Lil’ Wayne, David and Victoria Beckham, Pamela Anderson, Shakira, Fergie, Carmen Electra, Paris Hilton, Hulk Hogan, Snopp Dogg, Madonna, and Brad Pitt are just a small dent in the enormous Hollywood crowd seen rocking the brand. Celebrity following made the brand take off, but it is speculated that many received the brand for free while the rest of America pays upward of $100 for t-shirts and hats to look “Hollywood”. Britney Spears was once seen gathering a whole collection of Ed Hardy apparel at their warehouse. It is a smart marketing ploy. Teens and young adults want to look like celebrities and wear what celebrities wear. Giving the apparel to celebs frequently photographed and covering the tabloids with Ed Hardy is smart for business.
Jon Gosselin in Ed Hardy

Another recent follower that may be the downfall of Ed Hardy is Jon Gosselin, of TLC’s hit show Jon and Kate plus 8. As a 32 year old father of eight I’m not sure why he suddenly repeatedly sports the brand. His support of the skull t-shirts, tattoos, and earrings may help him make a statement, but he leaves me never wanting to wear Ed Hardy again. Jon was seen in photographs aboard the yacht of the designer behind Ed Hardy, Christian Audigier. Due to the summer’s recent tabloid obsession with Jon, it is rumored that he also received all the clothing for free by Christian Audigier.

Britney Spears in Ed Hardy

Britney Spears in Ed Hardy

In the past, Christian Audigier had a hand in the Von Dutch brand. Von Dutch was another short lived trendy brand loved by celebrities. Von Dutch rose to success and quickly died and it’s time for Ed Hardy designs to do the same. I’m tired of seeing the angry tigers, geishas, skulls, koi fish, and ‘love kills slowly’ designs. If you love tattoos then be original and get a real one.

I recently threw on an old Ed Hardy t-shirt to wear to the gym and I found myself wondering if people think I’m seriously trying to be cool. It’s not that I’m against the brand because everyone’s into it, but it has definitely lost its appeal. It is far from edgy when people everywhere are wearing the brand, people who wouldn’t dream of getting a tattoo, and are anything but “bad ass”. The designs are worn out and overused. If you visit the Ed Hardy website they are running out of new ideas as where to print their designs. The last place I want an Ed Hardy design is on a pump or a polo. Yes, they are making ladies’ polos with tattoo designs, which seems a little faux pas to me. Tattoos are permanent but luckily tattoo designs on clothing aren’t. I admit I once embraced the trend but trends come and go. I have an old Von Dutch bag and trucker hat that were once hip but now sit in a box gathering dust. I imagine it’s about time for the Ed Hardy gear to be added to the pile. It’s officially the end of an Ed Hardy era and time for the trend to die, perhaps be ‘killed slowly’.

Neverland to open as Graceland-type theme park

September 10th, 2009

In an announcement that should surprise no one who has any economic sense, the Jackson clan and the owners of Neverland Ranch will be going in together to revamp the place as a Graceland-esque amusement park. Except better than Graceland, because Elvis memorabilia  aside, it’s just a house. Yes, one that a famous person lived in, but when you tour it, most of your observations are just ‘wow, Elvis had really seventies taste and I bet his mom super influenced a lot of his choices.’ Oh, and you can visit his airplane, which is similarly ‘mmhmmm’ and check out a few exhibitions which inevitably lead to GIFT SHOPS. BUY BUY BUY. Despite the influence of Disneyland designers who put in fancy shuttles and ticket halls, it’s still a pretty tacky tourist destination.

neverland gates

But Neverland already has amusement park rides and a zoo, so it’s ten times better than Graceland. The home itself is said to become a museum: a tribute, one assumes, to Michael’s adoration for super soakers, movie collectibles, and strange enormous statues purchased at those gaudy tourist stores that flank high-volume holiday areas like Central Park, the Las Vegas strip, and the Fisherman’s Wharf.

There’s been some rumors that one of the investors is Christian Audigier, premiere Ed Hardy designer. I’m pretty sure I can get in legal trouble for trying to encourage a People’s Revolution where citizens concerned with taste torch Ed Hardy stores, so I won’t say anything.

BUT that’s all confusion: Aduigier is said by his rep to own the Holmby Hills home Jackson died in. He will return to the home when Jackson’s lease is up December 15th. Surely his ghost will haunt the designer, asking why he feels the need to make such hideous clothing for horrible people.

But back to the Neverland Ranch. There better be several water park rides, because when you come to the Neverland Ranch, you’re gonna get wet!

Christian Audigier Leases House That Michael Jackson Died In

September 9th, 2009

Christian Audigier knows how to stay in the spotlight.  If you remember, he’s the Ed Hardy clothing designer that aligned himself with Jon Gosselin a few months ago.  I don’t know what happened to their planned children’s clothing line, but Audigier has a new project awaiting him now.

Micheal jackson's house

Do you recall that huge Holmby Hills mansion that Michael Jackson was renting at the time of his death?  It was a strangling $100,000 a month lease and Christian will be the next tenant with the privilege of writing that monthly check.  He moves in when Michael’s lease ends on December 15th.

At this time, he says the home will be for his private residence and he has no plans to open it to the public.  This is Christian Audigier we’re talking about, so let’s just wait and see.

The home is owned by Ed Hardy CEO Hubert Guez.  No word if the walls are covered in roses, skulls and douches.

Related Post:

Ed Hardy Designer Christian Audigier Talks Jon Gosselin, Michael Jackson

Fashion designer launches Michael Jackson clothing range

Christian Audigier’s reign of terror extends to USB drives

9 Lessons I Learned Before My 39th, recession, thank you

September 8th, 2009

On 09/09/09, I’ll turn 39.

Tonight, while showering (that’s where I do most of my thinking) I thought of the 9 lessons I learned in my first 39.  But, when I started typing, I ended up with 12.  So, I guess it’s like my age, 3 + 9 = 12 lessons.  That’s okay.  It’s numerology.  (9 sounded better in the title, though.)

12.  Do your best

When I watched Michael Jackson’s memorial last month, I heard MLK Jr.’s children talk about their dad saying to “be the best.”  MLK Jr. told them that whatever you do, you should do your best.  If you’re a street sweeper, be the best street sweeper EVER, so that when you die, the angels stop to welcome you.

11. Be grateful and say “thank you”

I teach 8th and 9th grade English in Park City, Utah.  We have a sister school in Bira, Uganda, where most of the children are orphans because of Civil War and AIDS.  Often, we discuss our “geographic luck” and I feel very grateful for my life.

The only time I’ve ever been truly cold is when I was enjoying myself on the ski slope (and then, the problem was solved with boot heaters).  And, the only time I’ve been hungry is when I’ve been fasting and on a diet.  I’m very lucky.

10.Don’t judge

Everyone is doing the very best they can.  Everyone does what they do for their own good reasons.

9. Accessorize

I have a Lucky-brand charm necklace that I bought to accessorize one particular outfit.  After reading that this year’s fashion trend is to “dress up” jeans and t-shirts with jewelry, I started wearing it more.  Whenever it’s around my neck, I receive a compliment and it makes me feel like a supermodel!

8.  Laugh

In my classroom I have a poster that reads, “The most wasted of all days is a day in which one has not laughed.”  Nicholas de Chamfort said that.

My girlfriend has had some chest pain recently.  She read that it’s important to laugh.

The other day, I laughed myself into a stupor (the dogs thought I was a bit crazy) for a full five minutes trying to put the mattress pad on my bed.  Laughing was better than feeling frustrated.  You know how it is.  .  . you put one corner on, stretch it diagonally and the corner that you had situated pops off?  I do that with fitted sheets, too.  I swear it takes me at least half-a-dozen tries to make the bed.

7. Repeat and believe the mantra, “money flows freely to me and from me.”

I must say, I kinda’ like a good recession.  It reminded me of what I don’t need.  But, I also found that during this recession, I’m better off.  For that, I’m lucky and I do remember to say “thank you.”

My friend, Vicki, is the smartest person I’ve ever met.  Really.  That’s not hyperbole.  It’s true.  She told me that money is “just dirty paper with faces on it and they make more of it every day.”

When I am generous, I have more.  Fewer bills arrive in my mailbox and more checks come.

6.  Give – giving is fun

There’s nothing I enjoy more than finding a gift that I know someone will love.  When I do that, I can’t wait to give it to them.  Usually, they get the gift before Christmas or their birthday.

When I was married, I LOVED to find shirts for husband – everything from Tommy Bahama to Columbia.  Then, I’d hang them in the closet and wait for him to come home.

A few days ago, my friend’s daughter turned fourteen.  She’s an eighth grader.  You couldn’t pay me to go back to that age now.  Ick.  (Kids can be so mean.)  She’s a tomboy, but loves Ed Hardy clothing.  Earlier in the week, I dressed in, what I considered, a hideous pair of men’s Ed Hardy white shorts (they even had a sequined skull) and “low-rided” (or, would that be rode) in an assembly to demonstrate to the boys “what not to wear” in terms of our dress code.  This little eighth grade girl commented, “I love your shorts.”

While in one of my favorite boutiques, CJ Sports, I found a fitted Ed Hardy feminine t-shirt.  The owner gave me 75% off.  I couldn’t wait.  They wrapped it in their signature leopard bag with red tissue and she wore it to school the next day.

Last December, my neighbor came home from antiquing with a gift for me.  She couldn’t wait to give it to me.  It was a first edition of Up from Slavery, Booker T. Washington’s autobiography.  She almost exploded with excitement when she handed it to me.

Giving is fun.

5.  Say . . .  say what you mean and mean what you say

Be careful with your words.  Check for understanding.  Be kind.  But, don’t hold back.

4. Give second chances and third chances and fourth chances and . . . don’t give up.

3. Love

Someone once told me that when your heart breaks, it heals.  But, it doesn’t shape back together the same way.  Your heart gets bigger every time it breaks.  So, you can love more.

2.  Relax

Between teaching, my role on the planning commission, and writing grants for local nonprofit organizations, I get worn out.  Sometimes, I feel overwhelmed and I just want to cry.  That’s when I know I need to relax.

My favorite way to relax is to sit on the sofa and watch an episode, or two, of Wife Swap. It’s completely mindless.

The truth is, that’s more relaxing for me than doing yoga.

1.Breathe

When I’m overwhelmed and just want to cry, I sit.  I settle.  I inhale.  I exhale.  And, I think about breathing.

But, really, at the end of the day, it’s like Einstein said, “there are only two ways to live your life.  One is as though nothing is a miracle.  The other is as though everything is a miracle.”

Project Runway: Tim Gunn's Take on Jon Gosselin's "Style"

September 7th, 2009

Hearing Tim Gunn’s words on the Jon and Kate Plus 8 patriarch, I just had to laugh.  Really hard.  The Project Runway go-to guy for style recently talked about the low-down laziness of Jon Gosselin when it comes to his clothes.

It’s often said you can tell a lot about a person upon seeing the way they dress.  Well, here’s the father of eight.  He’s usually spotted wearing incredibly loose shirts and the baggiest of jeans.  That is, if he’s eager to get dressed at all.  He’s already been spotted going around sporting a bare chest and that belly of his.

If anyone was insulted by the sight of Jon Gosselin walking around like that, it’s Tim Gunn.  The style guru talked to Us Weekly about some tips he had for the reality TV dad, and bottom line is, he needs a change.  The point is, size does matter.

“In his case, everything is too big,” Tim Gunn said at the Addressing Psoriasis Fashion Show in New York City.  He might as well be referring to Jon Gosselin’s ego.

“It is what I refer to as the slobification of America,” the Project Runway mentor continued.  “If you want to dress to feel as though you never got out of bed, then don’t get out of bed.”

Should Jon Gosselin even get out of bed at all?  Perhaps the guys behind the Ed Hardy mens  shirts could take Tim’s comments into account as they drag in the Gosselin to promote their clothing line.  But we doubt Jon can “make it work.”

Despite the fashion failure of this Jon and Kate Plus 8 star, his other half is proving to be better in Tim Gunn’s eyes.  He admitted to the publication that he was more “accepting” of Kate Gosselin’s tastes, particularly her notorious asymmetrical hairdo.

“If that’s the way she wants to present herself, then she’s doing a good job,” Gunn said.  Still, he wouldn’t agree to give her a makeover.