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Archive for January, 2010

“Jersey Shore”: The Bizarro O.C.

January 12th, 2010

By now we’ve all seen the video clip: a seemingly harmless, albeit annoying young woman in an Ed Hardy hat and too much tanning lotion begins to verbally harass a gentleman at a bar. This gentleman, who wishes only to enjoy himself and his tequila shots in peace, proceeds to handle the situation by violently punching said woman in the face.

Chaos and hilarity ensue.

This two-minute clip is just a taste of the new MTV reality phenomenon known as “Jersey Shore,” which puts eight Italian American kids in a gaudily decorated Jersey Shore beach house. There, they spend their time tanning, doing their hair, going to the gym, drinking, clubbing, cheating on their boyfriends, and “looking for hot broads.”JERSEY SHORE WEB courtesy of MTV “Jersey Shore”: The Bizarro O.C.

What started out as another “Real World”-esque set-up for a reality series has turned into a fascinating anthropological study of the breed of New Jersey Italian Americans known as “Guidos.”

A Guido, as defined by UrbanDictionary.Com, is “an Italian American man usually residing in New York or New Jersey. He wears shirts that are too tight and unbuttoned five buttons too low to show off the chest that he spent hours and hours at the gym obtaining. He spends more time on his hair than on his girlfriend, and continues to ’hit the clubs’ long into his mid to late 30s. Often attracted to the female version of himself, the ’Guidette.’”

This painfully accurate description sums up the four males on the Jersey Shore cast. Let me introduce to you the Guidos of “Jersey Shore:”

Mike, a.k.a “The Situation”: Mike, or as he likes the ladies to call him, “The Situation,” is the cockiest of the bunch. He frequently lifts his shirt at random times, or when a hot broad is nearby, to display the results of his workout regimens, tanning sessions and protein drinks. The Situation has the body of a 25-year-old man, the attitude of a teenager, and the face of a 40 year old. He is, to quote himself, “indescribable.”

Ronnie: Ronnie is the beefiest, and probably the dumbest, dude in the house. While he has the bulging biceps and frosted tips that would make any Guidette swoon, he’s about as smart as a box of hammers. He is the master of the Guido fist-bump, the deadliest tool in a Guido’s arsenal of dance movies.

Pauly D: DJ Pauly D is “The hottest DJ in Rhode Island,” which doesn’t seem like too difficult of a feat to accomplish. He is also the most vain, self-absorbed Guido you’ll ever see. He spends half an hour perfecting his “blow-out” flat-top hairstyle, with enough gel and hairspray to put another hole in the ozone layer. He literally owns his own tanning bed. ‘Nuff said.

Vinnie: Vinnie is an atypical Guido. While he does fit the stereotype of the Italian “Mama’s Boy,” he lacks the vanity, the spray-tanned abs or the gratuitous Ed Hardy apparel and jewelry to make himself a true Guido like his fellow cast members. He even has a college degree. Vinnie’s actually kind of a sweetheart (or at least he is when compared to “The Situation”).

Let’s not forget the oh-so classy ladies of “Jersey Shore,” the Guidettes. Guidettes by definition are “the female counterpart to the Guido, meaning vapid, vain and shortsighted. Can be spotted generally according to lack of clothing, and lack of breathability in said clothing. Often speaks in a high, shrill voice – almost like a mating call to attract Guidos. Daily life consists of clubbing, tanning, shopping, perhaps exercise or work, and not a whole lot else.”

Nicole, a.k.a “Snooki”: This pint-sized Guidette’s claim to fame is the now infamous punch to the face that she got from a complete stranger at a bar – the clip that has garnered the most controversy surrounding the show. But Snooki’s little size is rivaled by her big personality. Constantly disappointed by men, she cruises the Jersey seaside in the hopes of finding her ideal mate (a Guido with muscles and a tan, of course).

Her trademark “poof,” which she says takes about three hours to do every day, looks like it’s hiding about seven “Bump-its” and glued in place by at least half a bottle of hairspray. She’s just as orange and tanned as the boys in the house, if not even more. She wears hats that say “Porn Star in Training” and she loves pickles. What’s not to love about Snooki?

Jenni, a.k.a “J-Woww”: J-Woww is a self proclaimed “praying mantis” when it comes to men, in that she’ll rips their heads off when she’s done having sex with them. This gravelly-voiced Guidette has an affinity for skimpy tops, shredded jeans, and cheating on her boyfriend with Pauly. She’s a crazy and spontaneous party girl. Things start to get heated one night at the popular seaside hotspot “Karma,” so she leaves the club, because she “didn’t wanna cheat on [her] boyfriend.” She chooses to expend her energy on devouring ham and water instead of sucking face with anonymous Guidos. That’s what I call admirable self-control.

Sammi “Sweetheart”: Sammi is “the sweetest bitch you’ll ever meet.” She’s in the shore for the summer to screw around and have a good time. But alas, even independent Guidettes are not immune to the mating calls of the Guido. She gets caught up in a tanned love triangle with Ronnie, the budding bodybuilder, and Mike, “The Situation.” Decisions, decisions…

Angelina: This lazy lady gets kicked off in the third episode after she calls into work hungover. One of the only rules of “Jersey Shore” is that the inhabitants of the beach house have to earn their keep by working at a beachside tourist shop a few hours a week. This small breech of contract leaves Angelina out in the cold, a move that her housemates have no doubt she’ll regret. “It’s like leaving The Beatles,” said The Situation. Now that the cast members are being paid thousands of dollars for club appearances, the hyperbole doesn’t seem quite so huge.

So what’s the appeal of “Jersey Shore?” Is it the atrocious hairstyles and makeup? Is it the debauchery, drinking, jacuzzis and sex? Perhaps at its core, this show is so fascinating because it’s like reading “National Geographic” or watching the Discovery Channel. You get to observe from afar the behaviors of an unfamiliar and strange breed of people as they mate, hunt, dance, drink and generally make asses of themselves. So if you ever need to justify your Jersey Shore obsession, just explain that it’s a cultural investigation of the “Guido” tribe.

Ed Hardy Tries Cellphone Accessories

January 11th, 2010

There’s not much that’s subtle about Ed Hardy, the clothing line splashed with rhinestones and vintage tattoo designs that’s favored by the likes of Jon Gosselin.

edhardy accessories Ed Hardy Tries Cellphone AccessoriesBut at CES, Ed Hardy entered the world of mobile accessories with handset designs called Icing, intended for “the distinguishing mobile user who wants to show off the Ed Hardy brand with subtlety,” according to the company.

They’re made by Crystal Icing, which makes handsets adorned with Swarovski crystals. Users can choose between 10 new designs with names like “Beautiful Ghost,” “Love Kills Slowly” and “Koi Fish” for mobile faceplates ($30), iPod faceplates ($20 to $30) or special rhinestone faceplates ($50).

In addition, for $800 a pop, users who really like sparkle can bling out any type of cellphone with BeDazzler-like Ed Hardy designs. Paris Hilton and Britney Spears are fans, according to the Crystal Icing site.

On Friday, Crystal Icing’s CES booth featured models wearing in Ed Hardy bikinis and strutting a mini-runway while showing off mobile phones outfitted with the new Ed Hardy designs.

The new Ed Hardy Boys 2010

January 10th, 2010

The much-maligned Ed Hardy clothing company has simultaneously given the fashion-challenged, uh, idiot population a way to express their “uniqueness” to the world while giving the rest of us something to point at and laugh about (well “white people” at least, but I suspect it’s possible for persons of any race, creed or color to find the Technicolor vomit of Ed Hardy clothing absolutely insufferable). Now there are some new kids on the fashion block and they want to do for trust fund hipsters what Ed Hardy did for Jon Gosselin and the cast of MTV’s “Jersey Shore.”
new ed hardy boy
Yes indeed, the Grammy award-winning Kings of Leon pop group are coming out with a new line of expensive prefab hipster togs which will be for sale in just one store on London’s trendy King’s Road. Starting this month, if you are so inclined, you can spend your parents’ hard-earned dough on a dozen overpriced items of the “S2A x KOL” collection, to be sold exclusively at The Shop at Bluebird. Items of apparel fashioned after the ones worn by the musical Followill family include plaid shirts, stovepipe jeans, belts, jewelery, guitar straps and, of course, black Fedoras. The “S2A x KOL” is a collaboration between the Followills and Paris-based design firm, Surface to Air.

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

January 9th, 2010

Ed Hardy has used YCD Multimedia digital signage technology to enhance retail customer experiences in stores in Australia and the U.K. Working with Mediaplay, YCD’s channel sales partner in Australia, new Ed Hardy has installed YCD solutions in their retail stores in Sydney and London.

edhardy shop Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores
Ed Hardy is a wildly successful lifestyle brand launched in 2004, based on the designs of tattoo artist Don Ed Hardy. The brand aims at making Ed Hardy the retail store design true to the brand with the same colorful and edgy imagery as found on everything else carrying the Ed Hardy label.
With music as a major branding tool and customer engagement and interactivity a focus for their in-store customer experience, Ed Hardy used YCD’s SMS Jukebox solution to add to the in-store experience. Using YCD’s SMS Jukebox, customers can choose from a selection of music and music videos, provided by Mediaplay’s music services, to be played back by texting their selection using their mobile phone.

Additionally, each store uses an array of digital signage to display Ed Hardy’s signature graphics (skulls, geisha girls, panthers, eagles, etc.) as well as celebrity images, fashion reels and promotions for new product lines and special offers. Included in the mix are 50-inch LCD screens, 1×3 video walls (using YCD’s MuVi Wall solution) and wall projections. The content is remotely managed, scheduled and updated using YCD|Platform.

At the Rockstar Bowling Bar, additional screens are used to display food and drink specials and a separate music zone to suit the adjacent, more laid back Ed Hardy store.

Ed Hardy says it plans to continue its expansion in Australia and the U.K. in 2010, and is considering adding additional digital media solutions, such as interactive touchscreen technology, to further round out the interactive customer experience.

Ed Hardy's Rockstar Bowling Bar

“We are always trying to push the boundaries on what we can offer our guests in both leading technology and cool interactive experiences,” said Robert Farrell, chief operations officer of Ed Hardy Australia and New Zealand. “YCD Multimedia, with their suite of digital media solutions, was one of the only vendors out there pushing those boundaries.”

The shopper’s wish list for 2010

January 8th, 2010

An end to ‘upselling’

Being badgered to buy a more expensive item than you want is irritating. In restaurants waiters, following the management’s script, often suggest a higher-priced dish or bottle of wine than the diner asked for. Even the friendly cashiers in Pret a Manger, the chain of sandwich shops, insist on asking: “Any coffee with that?” after a sandwich is proffered along with the words: “That’s all, thanks”.

No more sniffy sommeliers

It is perfectly acceptable for lunchtime diners not to drink wine. The right response is to accept the statement with grace. The wrong response is to send round a sniffy sommelier to double-check: “Any wine, sir?” and for them to depart with an expression doused in sour lemon.

Loyalty rewards for bank customers

Financial institutions tend to punish loyal customers, particularly when it comes to insurance. Refreshing, then, that from January 12, Santander will offer its mortgage-holders a current account free of overdraft, cashpoint, foreign exchange or debit card fees. Overdrafts will be charged interest at a market-beating 12.9 per cent. Bank loyalty cards, with money off for keeping a current account or taking out a loan, would undo some of the economic damage done by greedy bankers.

Overdraft charges capped at £12

The banks are talking to the Office of Fair Trading about capping their fees. Some level of charging is fair enough, but the fact that institutions paid out around £1bn to customers before the OFT began its test case suggests they knew unauthorised borrowing fees were too high. The banks should lower them to £12, the same level as the OFT’s cap on late credit card payments.

Competition Commission inquiry into energy

Independent analysts, consumer groups, the regulator, the Government and all three main parties believe that energy bills are too high. There is too little competition between the “Big Six” suppliers who own both generation and supply and control 99 per cent of the household market for gas and electricity. To settle the question once and for all, Ofgem should refer the industry to the Competition Commission for a thorough investigation into the post-privatisation structure of the industry. Labour is reluctant to do this, but the Conservatives and Liberal Democrats are in favour.

Adoption of traffic-light labelling

For the past three years, supermarket chains Tesco and Morrisons have fought a campaign against the most easy-to-understand food-labelling system. Instead of the Food Standards Agency’s traffic lights, they have argued for the percentage-based Guideline Daily Amounts (GDAs). Which? and others have shown that the FSA’s colour-coded approach is best understood and this has been provided by independent research (which the industry ordered as part of its delaying tactics). Obesity costs the NHS £8bn and the country £14bn a year. Telling people, instantly, the healthiness of their food would help ease the problem but the Government, with its fears of being seen to nanny, hasn’t acted. The Conservatives, inexplicably, back GDAs.

A supermarket ombudsman

During its two-year probe into Britain’s supermarkets, the Competition Commission found evidence that they had been behaving aggressively towards suppliers. In seized emails, it found evidence of foul language together with demands for retrospective discounts and payment for stock lost or damaged after delivery. The regulator recommended the Government establish a Supermarket Ombudsman to ensure enough small businesses would survive to allow customer choice to flourish including cheap ugg boots,ghd hair stylers. After months of delay, Business Secretary Peter Mandelson should now implement this recommendation.

Quicker action against web fraud

Although it’s not recommended in careers lessons, defrauding shoppers is easy and rarely results in prosecution. The Office of Fair Trading closes down scams, but it often seeks only a court order belatedly stopping a business from trading. The culprits often go free. Acting on tip-offs last month, the Metropolitan Police froze 1,219 websites offering dodgy  Ugg Boots and fake Tiffany jewellery. But, again, officers admitted there was little hope of catching the culprits, many of whom appeared to be based in China. The police and OFT need to act more speedily as internet retailing expands.

An end to tipping

Tipping is a feature of everyday life which many people dislike, and which doesn’t make much sense. Why should hairdressers, waiters and cab drivers be tipped but not nurses, refuse collectors or shop assistants? Tipping disguises the actual cost of a service and causes awkwardness, on both sides. Businesses should pay workers a good rate for doing a good job, without encouraging the bowing and scraping of a bygone era.

A ban on billboard advertising

With commerce creeping into every nook and cranny of our lives, it’s time to give shoppers a break from the 625 adverts they see every day. Sao Paulo, Brazil’s biggest city, has banned billboard advertising under its Clean City Law. Its inhabitants say the city is now more attractive.