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Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

January 9th, 2010

Ed Hardy has used YCD Multimedia digital signage technology to enhance retail customer experiences in stores in Australia and the U.K. Working with Mediaplay, YCD’s channel sales partner in Australia, new Ed Hardy has installed YCD solutions in their retail stores in Sydney and London.

Ed Hardy is a wildly successful lifestyle brand launched in 2004, based on the designs of tattoo artist Don Ed Hardy. The brand aims at making Ed Hardy the retail store design true to the brand with the same colorful and edgy imagery as found on everything else carrying the Ed Hardy label.
With music as a major branding tool and customer engagement and interactivity a focus for their in-store customer experience, Ed Hardy used YCD’s SMS Jukebox solution to add to the in-store experience. Using YCD’s SMS Jukebox, customers can choose from a selection of music and music videos, provided by Mediaplay’s music services, to be played back by texting their selection using their mobile phone.

Additionally, each store uses an array of digital signage to display Ed Hardy’s signature graphics (skulls, geisha girls, panthers, eagles, etc.) as well as celebrity images, fashion reels and promotions for new product lines and special offers. Included in the mix are 50-inch LCD screens, 1×3 video walls (using YCD’s MuVi Wall solution) and wall projections. The content is remotely managed, scheduled and updated using YCD|Platform.

At the Rockstar Bowling Bar, additional screens are used to display food and drink specials and a separate music zone to suit the adjacent, more laid back Ed Hardy store.

Ed Hardy says it plans to continue its expansion in Australia and the U.K. in 2010, and is considering adding additional digital media solutions, such as interactive touchscreen technology, to further round out the interactive customer experience.

“We are always trying to push the boundaries on what we can offer our guests in both leading technology and cool interactive experiences,” said Robert Farrell, chief operations officer of Ed Hardy Australia and New Zealand. “YCD Multimedia, with their suite of digital media solutions, was one of the only vendors out there pushing those boundaries.”

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Tags: Ed hardy Ed hardy store interactive mobile technologies YCD video

Ed Hardy Store In London Hires Tiny Santa To Sit On You

December 26th, 2009

Hey, do you hate Ed Hardy clothes? Do you buy into the stereotype that people who wear Ed Hardy clothes are oblivious women who are trying to look edgy, douche-bags trying to look muscular–and generally– the sorts of people who are trying too hard? Then this is the story for you.

Christmas in Los Angeles is awesome and sad. You can go to the malls in Burbank and watch wind machines blow confetti that double as snow and watch as people visit Santa and try to sit on his lap. During seventy degree days. But it’s a good, fine tradition. Ed Hardy, though, turns it on its head like a druggy trust-fund baby. They have an apparel store in London, and have hired a little person Santa to go around and sit in people’s laps.

Now, I’m all for making fun of little people. In fact, that’s the only reason why TLC continues airing Little People, Big World. Cause most people are comfortable watching little people live and work and play in fields, similar to wood nymphs. I am not for hiring them to sit on people’s laps in an adorable role reversal. No matter how witty they think they’re being.

Also, Merry Christmas.

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Tags: Christmas Ed hardy store London ed hardy Tiny Santa

Lines Welcome Sight for Metro Retailers

December 22nd, 2009

Long lines at Metro Atlanta malls and post office branches were a welcome sight for retailers Monday.

“I think it’s bouncing back, the economy [is] bouncing back,” said Ed Hardy store manager Ty Phillips.

Phillips, who works at Lenox Mall, said he has seen a big difference this year in the crowds and also in the amount of money people are spending.

Those observations seemed to jive with recent MasterCard reports that most retailers are showing improved sales over this time last year.

“Everybody was being real safe with shopping, maybe I’ll get this but not this, but this year everybody is laying it all out on the table,” said Phillips. Actually Black Friday, we surpassed our numbers from last year so this is extra that we’re banking in now.”

Other stores said they were cautiously optimistic.

A spokesperson with Macy’s said they were dealing with lots of last minute shoppers but wouldn’t say how busy they were and will release the numbers in January.

Monday was the last day to mail first class packages by Christmas. Since the Postal Service reported losses of more than $3.5 billion this year, there are no extended hours and no extra staffers.

“While in years past we hired additional staffers to get us through the Christmas period, we did very little of that this year. In fact, here in the Atlanta area ,we’ve hired virtually nobody,” said Michael Miles of United States Postal Service.

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Tags: Ed hardy Ed hardy store Metro Retailers

Andre brings the GC to London Ed Hardy store

December 16th, 2009

Linzi and Lucas Neill, Nicole Condos, Peter Andre and Gary Berman

MISSING in action were some of the gals from Ed Hardy store, Surfers, as they joined an Australian contingent in London to open the first Ed Hardy store at Europe’s largest indoor mall, Westfield, London.

Queensland’s very own Peter Andre (minus Jordan), Socceroos Captain Lucas Neill, So You Think You can Dance judge, Jason Coleman, joined Ed Hardy Australia director, Gary Berman, for a party and fashion parade.

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Ed hardy store offers latest Trends for hip teenagers

September 22nd, 2009

So, your teenager has a birthday coming up and is set on receiving a Ed hardy T-shirt. A trip to one of the local malls is not necessary.

Trends, its business card advertising “clothing and accessories for men & women,” opened about three months ago in downtown Auburndale. And, yes, it does carry clothing and accessories, but most of the store’s merchandise is what the manager calls, “the in thing for teenagers.”

It is a small store with only a window sign identifying its place among the more traditional tenants – a barber shop, gift shop, and graphic designer – that occupies the well-preserved property along Main Street.

Although it does not have a cluttered feel, the walls, a few clothing racks and one glass case are filled with merchandise. And, to the delight of most adult shoppers, it does not have the blaring music often found in this type of establishment.

Along with the Sean John T-shirts, jeans and other items from the Diddy line, Trends sells Ed Hardy swim wear and tattoo T-shirts. Also available at the store are shoes, watches, gold and silver jewelry, sun glasses, and a wide selection of “designer name purses without designer prices.”

Trends opened about three months ago and, according to the manager, Olga Lennard, it has had steady business. She said she was particularly encouraged by the amount of business because, “usually summer is not a good time for opening a new shop.”

The owner, who had previously owned and operated a fine jewelry shop, was influenced to open Trends because of her teenage son, an aspiring actor. Because her jewelry business had been located at the corner of U.S. Highway 92 and Main Street in Auburndale, she was already familiar with the local Main Street market.