Ed Hardy is a famous American brand which is born with the joint talent of the famous brand designer Christian Audigier and Don Ed Hardy. The former, who enjoys the fame of “King of Jeans” and used to serve as the designer of some major brands as Levi’s and so on, bought the patent right of the TATTOO Godfather Don Ed Hardy and thus introduced the tattoos art to the fashion field by instilling the retro punk elements and street culture to combine tattoo art with fashion together. When the tattoo Godfather met the Jeans genius, the cooperation of two masters has redefined the “Street Fashion”. Therefore, a new brand, being replete with American spirit, was given birth in 2005.
Audigier took the American young men and second-hand clothes as his designing inspiration. The products are based on T-shirt, zipper jackets, Jeans and other casual clothing while shoes and silver jewelry as accessories. Then he melted the excellent tattoo patterns of Don Ed Hardy thus the collection is naturally named Ed Hardy. Some embroidery, washing, splash-ink and other techniques are often used in Ed Hardy clothing to create a feeling of decadence erosion. A series of clothes are produced by combing the tattoo patterns created by the master as Eagle, tiger, skeletons, demons, daggers and nude, etc. Besides, some patterns with strong oriental taste like the carp, a dragon and the tiger totem, the tiger dogs and squirrels, are belonging to a relatively new breed of cartoon creation.
Ed Hardy clothing is not only loved by the generate young men, but also cherished by a lot of Hollywood pop stars as Brittany Spears, Paris Hilton, David Beckham, Ewan McGregor, Usher, etc. Besides the Hollywood stars, even the Asian pop stars who always lead the fashion wave are also vulnerable to the strong temptation of Ed Hardy. Rain, who is crazy for the retro punk, is privately the fans of Ed Hardy. BoA, Lee Minwoo, Jolin used to appear in the public wearing Ed Hardy.
It can be said that the remarkably compositions and color-rich design make the T-shirt with simple lines become enjoyable. Besides, the enriched kinds of products of Ed Hardy with the launching of energy drink make people look forward to the bright future of the changeable Ed Hardy.