But at CES, Ed Hardy entered the world of mobile accessories with handset designs called Icing, intended for “the distinguishing mobile user who wants to show off the Ed Hardy brand with subtlety,” according to the company.

They’re made by Crystal Icing, which makes handsets adorned with Swarovski crystals. Users can choose between 10 new designs with names like “Beautiful Ghost,” “Love Kills Slowly” and “Koi Fish” for mobile faceplates ($30), iPod faceplates ($20 to $30) or special rhinestone faceplates ($50).

In addition, for $800 a pop, users who really like sparkle can bling out any type of cellphone with BeDazzler-like Ed Hardy designs. Paris Hilton and Britney Spears are fans, according to the Crystal Icing site.

On Friday, Crystal Icing’s CES booth featured models wearing in Ed Hardy bikinis and strutting a mini-runway while showing off mobile phones outfitted with the new Ed Hardy designs.